Storytelling has long been a powerful tool for conveying information, engaging audiences, evoking emotions and inspiring action. It encourages participation and collaboration, creating a sense of connection, empathy and shared understanding among community members. It also helps to build trust and strengthen community relationships as individuals communicate their experiences, values and perspectives in a way that resonates with others. Sharing experiences creates a sense of transparency, openness and vulnerability, leading to deeper connections. Indeed, community members who understand each other’s perspectives, struggles, successes and aspirations are more likely to cooperate, get involved and provide support. Stories can be a powerful catalyst for sparking interest, generating enthusiasm and mobilising people to participate in community initiatives, projects and activities.

Storytelling is also a tool for promoting inclusivity and diversity through amplifying the voices and experiences of marginalised or underrepresented groups, raising awareness about social issues, and promoting empathy and understanding. Stories have the potential to empower individuals by enhancing their ability to communicate ideas and engage effectively with others. They enable individuals to challenge stereotypes, break down barriers and create a more welcoming and supportive space for all community members to participate and contribute. People form stronger relationships and come together to work towards a shared vision of a more vibrant, inclusive and thriving society.